Rupert García, Down with the Whiteness

Down with the Whiteness
Rupert García, Down with the Whiteness. 1969

Rupert Garcia's Down with the Whiteness is a clear message mirroring the sentiments of activist movements, specifically those in the San Francisco area. This poster of a Black Panther member was printed on posters using screenprinting. The minimal use of flat, vibrant colors made the image pop in both senses of the word. Using simple colors, García uses the pop visual lexicon to spread an only apparently simple, powerful message.