Antonio Berni, Juanito Sleeping

Juanito Sleeping

Antonio Berni, Juanito Sleeping, 1974.

Argentine artist Antonio Berni’s Juanito Sleeping highlights the difference between consumerism in the U.S. and consumerism in Latin America. While commodities are taken for granted in the U.S., this ‘privilege’ of ignorant consumption does not exist in Latin America. Using collage, Berni depicts this disparity: the young boy resting in a pile of discarded commodities reinforces the pitfalls of consumption in large cities. This juxtaposition symbolizes the problems that arise when consumers are ignorant of the people and processes that create and dispose of commodities.